MANIFESTO
ORLAM is Favre’s personal manifesto: a mark of excellence, engraved in every detail. Here, craftsmanship comes first — honest, well-made watches, carried by a genuine heritage.
Conviction
What gives a watch its value, elegance, and quality is what is truly inside it
mission
Rethinking the way to design a Swiss-made watch to focus all the value inside
value proposition
The watch brand that reinvents the Swiss made watch by bringing it back to what really matters: the high precision of a Swiss movement, a sturdy case, and timeless lines for a watch that can be worn for a long time and fully repaired
An industrial feat: the Swiss made watch brought back to essentials.
At the heart of Orlam is a simple idea: to create watches of very high quality, where you can immediately sense what Swiss made construction means. To achieve this, the brand relies on an industrial feat: it has chosen to bring Swiss manufacturing back to the essentials, a remarkable expertise where all efforts focus on what makes the heart of a watch: the quality of its movement, the robustness, and the design of its case. For this, there is a workshop, workbenches, precision machines, and repeated skilled movements. Stainless steel cases, adjusted to the micron, Swiss movements finely regulated, water resistance up to 100m, and sapphire crystals installed to protect each watch for years. Orlam breaks down the watch not to strip it down but to reveal it. Case, movement, steel, glass, water resistance: each element is chosen, weighed, tested. The superfluous is systematically excluded. Everything holds together in proportions, tolerances, repeated tests, and the precision of the assemblies. Behind this apparent simplicity lies an obsession: to create truly good watches.
Services
High watchmaking services for fully repairable watches.
At Orlam, the quality of watches is measured by the time they are worn. An Orlam watch is kept, worn, rediscovered, and above all, repaired. The brand opposes the idea that an affordable watch is a disposable watch. This longevity involves concrete choices: water resistance, durability, and maintenance are part of the specifications from the very beginning of creation. The technical standards are high, the design is precise, and the components are robust. From the case to the movement, from the glass to the strap, each part is designed to be maintained, adjusted, and replaced if necessary. Orlam watches are made to last, provided they are cared for, serviced, and helped to age properly.
To make this promise real, Orlam has made its repair system a key element at the very heart of the brand. Extended warranty up to 5 years, scheduled servicing, polishing, parts replacement, water resistance checks: the services offered align with the practices of haute horology, regardless of the model purchased. Every procedure, every tool, every partner is chosen so that the watch can return to the workshop, be restored, and start a new life cycle. Behind every Orlam watch is this obsession with repairability, with beautiful objects that last.
Model
A different business model that removes the unnecessary to restore full value to the customer.
Orlam is a brand created so that a good Swiss watch doesn’t remain forever a dream behind a display window. To achieve this, Orlam chose a different path and was designed as a company model that goes against the grain: everything that doesn’t belong on the wrist is systematically questioned, and the superfluous is automatically removed. Mainly online distribution, less advertising, and controlled margins, far from the standards of high-end watchmaking: every decision serves the same idea, focusing effort and value on the watch itself.
Indeed, behind Orlam is an intention: to bring the selling price as close as possible to the manufacturing cost so that the value remains in the steel, the movement, and the service. The result is accessible Swiss watches whose quality is immediately felt on the wrist through the weight of the case, the precision of the movement, and the durability of the strap. Because Orlam doesn’t sell a dream: Orlam offers real, good watches—ones you can decide to treat yourself to someday.
